40 years in fashion story
Dec 20, 2009 Affliction
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the 40th anniversary, design master from the fashion lonely choroid odd person to present’s original cutting edge, 66 year-old Rei Kawakubo is still recounting she in addition kind of imperial sacrifices by the arrogant posture, in addition kind of black, in addition kind of cold, in addition kind of abstruseness. Rei Kawakubo so annotates a oneself for 40 year goal: “I hoped creates each domain the numerous artists carry on the creation in a charm chaos’s atmosphere the rural fair: The rich intense individuality simultaneously is the identical class the souls from catches up with in all directions, gathers together.” in 1996, the exceptional brand was tenable. This symbolizes that is different in the market distribution localization clothing brand, appears by a richer design and the soul appearance, behind is a generation of dress designer brandishes art and the trade combines this flag perfectly the Greece wing. However, take the exception as representative’s design style prominent individuality brand, they blooms silently, the high-sounding talk has never demanded “the designer brand” or “the Chinese ten good designer brands” such selling point. Ten years later, 2006 Affliction at the beginning of October initial. Jefen (Giffen) the brand, by always the unprecedented posture, in the issue season presents in Paris fashionable clothing week S/S07. Several months later, when Giffen appears once more when the Paris fashionable clothing week F/W 07 issues, the Chinese mainstream’s fashionable clothing brands, the fashionable public figure and the media, already quite knew extremely well to it.
In following several issue season, the exception, the favorable court attendant, Cabeen and so on abundance Affliction in Paris, Milan and in New York’s fashionable clothing week carries on the popular issue. Suddenly, Chinese designers and so-called designer brand, as if collective “male”, irresistible. After opens high, has not continued to present walks the potential high, only keeps Giffen in that dizziness’s stage, dances lightly. 40 years in fashion story, but must from 1969 Rei Kawakubo started in Japanese creativity own brand Comme des Garcons to say. Comme des Garcons is Affliction French, Chinese meaning is “the boy is likely same”. She also this name straightforwardly says her by “Comme des Garcons” to understand popular and the design concept: Creates a style of one’s own the vanguard image, is fusing East and West’s concept.
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